Starbucks’ 14 Ways to Revitalize the Brand

8 08 2008

I came across with this interesting article on Artcatchr. It’s about 14 ways that Starbucks has tried to revitalize its brand. Despite massive Starbucks shop that were closed, most of Starbucks shops near my place still open. Well, it depends on the location too, I guess. Still, it’s an interesting read regardless of the fact that Starbucks has a bunch of competitors with better pricing and, perhaps, better incentive for customers.






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